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10/28/2014 | News

Customisation is becoming increasingly popular in the confectionery sector. According to market analysts Canadean, the value of the global personalisation market is more than £7billion, a figure influenced by many factors including opportunities for consumers to purchase products that are linked to national or international events such as the Olympics or Tour de France.


Now there is print-on-demand technology to transform corrugated into customised and customer-oriented packaging that helps the industry to take advantage of this growing phenomenon – and for more modest events, too. Cost-effective digital printing equipment from SUN Automation Group® allows corrugated packaging to align with opportunities within the confectionery industry, and box makers can now create distinctive packaging to engage consumers and help products stand out.

SUN Automation’s range of new digital printers – CorrStream® 66, 40 and 20 – provide the corrugated packaging industry with unrivalled output, reduced operating costs, improved efficiency and outstanding print quality. The range brings inkjet sophistication to mainstream applications as a real alternative to conventional analogue methods.

The CorrStream range brings an extra dimension to brand owners and retailers through the print on demand of high quality, colourful Shelf Ready Packaging (SRP) in smaller batch runs. With no minimum order quantity, boxes can be customised for special occasions including seasonal, regional or event-based promotions.

CorrStream’s CMYK digital printers allow graphics to press in hours instead of days, small or large production runs at speeds of up to 70m/min (4200 1m2 sheets per hour), plus graphic changes, data merge capabilities and mass customisation.

With increasing demand from the confectionery sector for packaging to attract and excite consumers, CorrStream is the first digital corrugated printer to offer reliability, output levels, and aqueous inks that meet box plant needs in a familiar way.

SUN Automation’s Global Product Manager for CorrStream, Sean Moloney, said: “Consumers are faced with a bewildering array of options on confectionery displays. Customised displays are perfect for suppliers wanting to stand out by connecting packaging to significant events such as festivals or sports tournaments - or perhaps a competition linked to a popular TV show. This is especially relevant to the larger volume bag-share products.

“With the majority of UK supermarkets recently pledging to remove till-side confectionery displays, it’s even more important for packaging to stand out almost instantly with current, relevant messages. Thanks to CorrStream the corrugated industry now has the digital printing equipment available to meet the level of packaging performance required for this lucrative market.”

CorrStream’s single pass solution – one of the first in the world to use this technique – is the culmination of several years’ development work and brings much needed added value back to the corrugated industry.

Packaging Europe News:  http://www.packagingeurope.com/Packaging-Europe-News/60827/Personalising-the-Confectionery-Market-with-Corrstream.html

For more information regarding CorrStream Digital Print contact SUN Automation's Product Manager Mr. Sean Moloney at Sean.Moloney@SunAutomation.com

Phone: +44 117 9401 777

Other related CorrStream Digital Printer information:

Video: http://vimeo.com/99061058

http://www.sunautomation.com/Reduce-Cost-with-Corrugated-Digital-Printing

http://www.sunautomation.com/Innovation/digital-corrugated

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